The 5th edition of the popular reality show Big Brother Naija, BBnaija came to an end on Sunday, 27th September with the emergence of Olamilekan Agbeleshe popularly known as Laycon, a 26-year old graduate of the University of Lagos as the winner after gaining 60% vote to outshine other contestants.
The BBNaija Lockdown edition was described as the most successful and most talked about edition of the program since its inception in 2006 and to cap it all, it recorded the highest number of votes ever.
Dstv Nigeria on its Twitter handle said “#BBNaijaLockdown recorded over 900 million votes across all voting platforms! We stan these fans!!!Raising hands”.
As the vote cost N30 each, the lockdown edition is estimated to have amassed N27billion revenue for the promoters. How did they do it?
Show business is about putting money in a glamorous way with the estimation of recouping more in different way. Multichoice Nigeria, the organiser of the BBnaija can be said to have done a brilliant home work in assessing the audience and giving them the right content they need which they will be willing to pay for.
Riding on the back of the lockdown, the organiser were able to bring the show to the audience who were mostly at home as a result of the pandemic and engaging them with relatable content they can basically see themselves in.
According to the organisers of the event, over 30,000 people auditioned for the show and only 20 people were selected.
One of the things Nigeria can learn from the BBNaija is the voting process. There was a massive turn out of voters for the show, everybody who are attached with show had in one way or the other campaigned for their favourite housemates and canvassing for votes. Social media became flooded with different campaigns and call for support. It is worth noting that supporters of these housemates did this based on the intelligence, smartness and brainpower of the housemates which got them spellbound hence the need to willingly canvas for them.
Nigeria as a country can learn from this as citizens know what they want and are ready to support a government that can put themselves in the shoe of the citizenry. Like the campaign and voting activities of the BBNaija, the audience owned the process, they engaged in the campaign activities even with their money and resources without being forced or coerced. When government is able to meet the need of the citizens by providing security, employment, social amenities, there will be a connection between them and the citizen which will form a firm support.
On the other hand, the voting process and the result of the votes became a thing to ponder about. Throughout the program, audience understands the voting process and accepts the outcome every week because they already know it is transparent. Before the winner, Laycon was announced as the winner, majority of the people already know it and some have organised party prior to celebrate the wining.
It is pathetic that Nigeria as a country has been getting it wrong in term of conducting election and this has been a problem from the time past. It is common for majority of the election to be contested in a tribunal because of some irregularities while conducting it.
Will Nigeria be ready to learn from corporate organisation like Multichoice in terms of transparent election? Let’s wait and see.